This month came the announcement that Krept and Konan are the new brand ambassadors for Puma. The grime duo are set to star in the exclusive Puma x Footasylum campaign. With Stormzy running things adidas it’s nice to see more Grime artists getting the recognition they deserve.
Krept and Konan have had a succesful year with their debut album release and Top ten hit ‘freak of the week and now the south London pair are set to make waves in the fashion world too. The Puma x Krept & Konan collaboration will include jogging bottoms, hooded tops, sweat shirts and t-shirts each with improved fitting and minimalist branding.
It’s no secret how much Krept and Konan love Rihanna they have been name dropping her in their lyrics for a while now. With her recent collaboration with Puma being a sell out success, who knows what’s in store for Krept and Konan.